Ready to bring your banner into the world? Here's a handy checklist to use before handing off or publishing your next campaign.

• [ ] Plan the creative
• [ ] Define your audience and campaign objective
• [ ] Choose one primary message
• [ ] Write a clear call to action
• [ ] Select the banner dimensions you need
• [ ] Confirm that your ad account supports the intended format
• [ ] Design the experience
• [ ] Establish a clear visual hierarchy
• [ ] Keep branding consistent across sizes
• [ ] Make text readable in smaller placements
• [ ] Use animation to support the message
• [ ] Design a meaningful final frame
• [ ] Consider contrast, motion, and accessibility
• [ ] Prepare for publishing
• [ ] Optimize images and assets
• [ ] Check font and file-format compatibility
• [ ] Confirm the correct file-size limit
• [ ] Implement the appropriate click-through mechanism
• [ ] Test animations and interactions